工作職責(zé)1.有良好的文字功底，了解市場(chǎng)需求并且能夠抓住熱點(diǎn)和行業(yè)內(nèi)新聞進(jìn)行內(nèi)容原創(chuàng)，提升品牌影響力和市場(chǎng)關(guān)注度；2.可以獨(dú)立策劃拍攝人物采訪、活動(dòng)宣傳等短視頻，熟練運(yùn)用視頻剪輯軟件；3.根據(jù)學(xué)校發(fā)展戰(zhàn)略，實(shí)施品牌規(guī)劃和品牌形象的建設(shè)，含線上（官網(wǎng)、微信、微博、頭條、抖音、APP等）平臺(tái)推廣、線下活動(dòng)等；4. 負(fù)責(zé)監(jiān)控和落實(shí)VI、宣傳廣告、媒體廣告宣傳等事項(xiàng)的實(shí)施； 5.市場(chǎng)調(diào)研、資料收集、競(jìng)爭(zhēng)對(duì)手調(diào)研等，并能在此基礎(chǔ)上形成報(bào)告總結(jié)；6. 拓展行業(yè)內(nèi)媒體資源，維護(hù)媒體關(guān)系，并探索最有價(jià)值的合作模式，搭建并整合有效的品牌資源；7. 配合市場(chǎng)招生及上級(jí)領(lǐng)導(dǎo)交代的其他工作；任職資格1.良好的表達(dá)能力及溝通能力，公關(guān)能力強(qiáng)，熱情開朗，有媒體活動(dòng)資源及經(jīng)驗(yàn)的優(yōu)先； 2.有一定的組織策劃能力和現(xiàn)場(chǎng)控制能力，有主動(dòng)溝通和主動(dòng)解決問題的意識(shí)； 3.市場(chǎng)營銷、公關(guān)、廣告、新聞等相關(guān)專業(yè)，本科及以上學(xué)歷； 4.3年及以上K12教育集團(tuán)或國際學(xué)校品牌工作經(jīng)驗(yàn)，具有上海及周邊知名教育集團(tuán)或?qū)W校品宣工作經(jīng)驗(yàn)優(yōu)先； 5.熟悉品牌宣傳工作包括平面設(shè)計(jì)、文案設(shè)計(jì)等崗位； 6.具備良好的品牌戰(zhàn)略意識(shí)和市場(chǎng)敏銳度，能夠及時(shí)把握市場(chǎng)變化及未來趨勢(shì)； 7.英語可作為工作語言者&具有設(shè)計(jì)能力&一定審美者優(yōu)先；

Adcote School Shanghai is the first oversea branch of Adcote School (UK) and officially opened in September 2018.???The school is in Shanghai Songjiang Sheshan National Tourism Zone. It is designed according to the architectural concept of "close to mountains and rivers". The environment is beautiful and presents the characteristics of beautiful British landscape gardens. Our school integrates the advantages of Chinese and Western education. Seeking kindness through virtue, seeking truth through science and seeking beauty through excellence, our school cultivates lifelong learners with the qualities of cultural inheritance, innovation, independence, global competence and leadership, to be pioneers with valor and innovation, to be thinkers with independent personality, and leaders of world trends.???The campus covers a total area of 90000 square meters and has rich educational and teaching facilities such as library, multi-function hall, football field, rock climbing wall, golf platform, gym, innovation laboratory, art personalized learning space, science and innovation center, theater, air film gymnasium, International Conference Center and so on. Diversified teaching space design not only ensures the teaching space of diversified courses in the school, but also fully meets the sports needs of students.