Manager, Digital Advertising, Global Marketing Job Responsibilities:1)Achieve advertising goals across different platforms and channels based on departmental promotion ****ives.2)Monitor advertising data, optimize ads based on data analysis to continuously reduce costs and improve ROI.3)Analyze and predict market trends based on product needs, develop advertising plans and financial budgets, and regularly submit related market analysis reports and optimization plans.4)Enhance overall advertising capabilities and continuously improve the advertising workflow.5)Establish best practices and advisory support to other markets to improve their digital presence and marketing performance.6)Work with regional marketing teams to adapt global campaigns to local markets, ensuring that regional marketing efforts align with the overall strategy while addressing market-specific needs and opportunities.Job Requirements:Education: Bachelor’s degree or higher preferred proficiency in English for work purposes Cantonese proficiency is a plus.Experience: Over 5 years of experience in marketing/media promotion.Hands-on experience with China and oversea digital marketing tools and platformsDriven by data, and able to identify opportunities through rational insightsSkills: High data and market sensitivity, innovative mindset, strong analytical and judgment skills, and excellent communication and influence abilities. 數字廣告經理, 全球數字營銷部崗位職責：1.根據部門推廣目標，完成不同平臺和渠道的廣告投放目標；2.監(jiān)控投放數據，結合數據分析對廣告進行優(yōu)化，不斷降低投放成本、提高投產；3.根據產品需求，對市場進行分析和預判，制定廣告投放計劃和財務預算，并定期提交相關市場分析報告和優(yōu)化方案；4.提高整體的投放能力，不斷完善投放工作流程；5. 為海外市場建立更佳實踐案例并提供建議支持，以提升其數字化營銷表現(xiàn)；6. 與區(qū)域營銷團隊合作，將全球營銷活動根據當地市場作出合適的調整，確保區(qū)域營銷策略與整體戰(zhàn)略一致，同時滿足海外市場需求和機會；任職要求：1.學歷：本科及以上優(yōu)先，英語可作為工作語言，會粵語優(yōu)先；2.從業(yè)經驗： 5年以上市場/媒介推廣經驗, 在品牌影響力及站外ROI 提升方面有顯著效果； 具備中國及海外數字營銷工具和平臺的實操經驗； 能夠通過數據挖掘, 洞察市場潛在機會； 3.技能：具備較高的數據及市場敏銳度和創(chuàng)新意識，有較強的分析判斷力和溝通影響力。